Sunday, September 05, 2010

swarmdemocracy

Early this morning I heard a theory about starlings.
The number of starling that is necessary to make a swarm is the square root of the total number starlings. For a swarm of 1,000 starlings only 33 must have the same idea. These are social animals you know. You must have seen them on a rooftop, crowding in trees or on a high voltage cable above the ground.  In September, October they'll be grouping to make the flight south, to south Europe and Africa.

Humans act the same way. The guerilla marketing is based on the same principle. Only a relative small group of people make a complete population follow the large number. Often it works better than expensive advertisement campaigns. Some brands are ruined by the geurilla marketing.

Maybe the Dutch democracy is based upon the same principle. One party which got 1.5 million votes decides the faith of 16 million. It's a swarmdemocracy in the Netherlands nowadays.
A relative small group can decide. We saw it with Fortuyn and his legacy. We see it with Wilders this time. The other parties don't want to  miss contact with the mass who voted for him.
The other parties follow the small one.


No comments: